CMN 3144 Lecture Notes - Lecture 6: Commons, Risk Management, Mothers Against Drunk Driving
26 Feb 2018
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Document Summary
Organization develops and projects an image to the public of how they want to be viewed. Reactive last minute, communicating based off contingency plans for approaching issues. Some organizations produce 30 or more a year. Variability in length 1 page, 5 page, 10 page. Reflects strategic and operational logic and steps. Less time sensitive and more forward thinking. What is your overall approach? (used to accomplish objectives) Example: what canada"s plan for regulating legal marijuana gets wrong. Use images on packaging to deter youth from smoking and show risks. Tv commercials (similar to madd campaigns: engaging schools/parents/teachers. Knowing the signs of marijuana use (tools to engage with these topics: providing tools. Health canada/police department/government of canada campaigns about health impacts, driving impacts, awareness about drug lacing. Examples: use natural opportunities to raise awareness of health risks of marijuana. Think about what compels people to use drugs.
