CMN3174 Lecture Notes - Lecture 3: Matt Bloom, Microsoft Powerpoint, Init
27 Jun 2016
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Don"t use times new roman because it"s too common. Settle on one or two options of font and stick to it. You want an ad to be like a poisonous gas, but it is very difficult because we"ve seen everything. And shock value ads are not always necessary (nor appropriate). Student video ads *go through print/video ads on the website. Dialogue do not have lyrics in your music because it degrades your message: the only way to break the rule is to lower the back track of lyrics to. Arousal or humor are the biggest gifts of advertising. You must build a story (ex. something in the background, overly sexy, dangerously erotic) Avoid the mundane, the audience must want to watch (ex. baby, monkey, puppy thing) Black and white triggers artsy fartsy, high culture. Standard comedy technique lead them down a path where they think they know but surprise with alternative ending.
