CMN3174 Lecture Notes - Lecture 4: Dreadlocks, Masturbation, Ejaculation
29 Jun 2016
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Document Summary
Culture is always about appropriation (ex. running with scissors for dreadlocks because its my culture not yours) Generally don"t use all capitals but if its only a few words it is alright. You always want to transfer some quality to the product (ex. make you sexier, make you stronger and better nike is really good at this) When you"re doing something for the first time stick to the rules. Transferring meaning from great cultural icons (ex. you want to be part of fame and culture than you want an apple laptop) Budweiser ad it is placed on purpose that the woman under the beer is placed in a way to show phallic symbolism. Ads wont work unless they connect to your values, and have to reflect reality and shape social reality because our world is sexist, racist and vile so ads must reflect this.
