CMN 4105 Lecture Notes - Lecture 9: Tacit Collusion, Joint Venture, Tacit Knowledge

• School: University of Ottawa
• Department: Communication
• Course: CMN 4105
• Professor: Denis Bachand

Document Summary

Recognized as viable engine of firm growth, a cooperative strategy is a means by which firms work together to achieve a shared objective. Cooperative strategies: strategic alliances: cooperative strategy in which firms combine some of their resources and capabilities to create a competitive advantage, collusive alliances: two or more firms cooperate to increase prices above the fully competitive level. Strategic alliances as a primary type of cooperative strategy. Strategic alliances: cooperative strategy in which firms combine some of their resources and capabilities to create a competitive advantage. Thus, strategic alliances involve firms with some degree of exchange and sharing of resources capabilities to co-develop, sell, and service goods or services. A competitive advantage developed through a cooperative strategy often is called a collaborative or relational advantage. Rapid technological changes and the global economy are examples of favors challenging firms to constantly upgrade current competitor advantages while they develop new ones to maintain strategic competitiveness.