CMN 4131 Lecture Notes - Lecture 3: Mexico City Policy, Bertram Raven, Reproductive Health
2 Apr 2017
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Ability to influence an individual"s psychological field including behaviour, opinions, attitudes, values, needs, and goals. The bases of social power by john & bertram raven, 1958. Ability to bring about outcomes they desire - salancik and pfeffer, 1977. Power resides in the relationship of the individual versus environment, not in individuals per se. Individuals may power in some circumstances but not in others. Can be leaders, children, those with disabilities or long-term illness, the aged, or women. According to french and raven, they are: reward power. The ability to give or withhold benefits. Can increase or decrease attractiveness depending on whether results are given or withheld. Power is exercised by the person who controls the reward. E. g. political support in hopes to get a positions in the new administration: coercive power. Ability to make demands, issue threats, punish anyone who doesn"t accept our ideas (abusive element)
