CMN 4131 Lecture Notes - Lecture 3: Wwe Network, Flea Market

• School: University of Ottawa
• Department: Communication
• Course: CMN 4131
• Professor: Sherry Ferguson

Document Summary

Ability to influence an individual"s psychological field, including behavior, opinions, attitudes, values, needs and goals. Resides in relationship of individual to environment, not in individual per se, who has power in some circumstances but not in others. Can increase or decrease attractiveness, depending on whether rewards are given or withheld. Ability to make demands, issue threats, or punish anyone who doesn"t accept ideas. Strength of power and effectiveness dependent on likelihood that party can avoid or escape penalties or punishment. The more options available to the other person (e. g. the ability to leave the marriage or organization), the less power to the party using coercive techniques. Decreased attractiveness of party that uses coercive power. Power that derives from formal position, accepted authority, or status in network. rightful power that is voluntarily granted in exchange for perceived benefits. Usually limited in scope - may be defined in job description or mandate of organization. Usually implies similarity in beliefs, attitudes, and values.