CMN 4144 Lecture Notes - Lecture 1: Nationstates, Starbucks, Media Studies

• School: University of Ottawa
• Department: Communication
• Course: CMN 4144
• Professor: Isaac Nahon- Serfaty

Document Summary

Rhetoric changing mindset of people without necessarily presenting the idea or truth. Conflict of pr: lie and manipulate the truth. 3 names to remember: ivy lee (1877 1934) He is considered the father of modern pf. 1914 he was hired buy rockerfeller in order to change the public perception about the killings in a mining corporation in colorado: created rockerfeller foundation. Lee also developed a new way to persuade the public conveying. Fact based information about the organization: understood that emotions were not enough to persuade people, created first corporate newsletter in order to deal with an issue, edward bernays (1891 1995) Sigmund freud"s nephew, bernays gave a more scientific foundation to pr based on the theories of his uncle and gustave le bon. In propaganda (1928), his most important book, bernays argues that the manipulation of public opinion is necessary in order to secure and maintain the democratic order.