CMN 4166 Lecture Notes - Howdy Doody, Faraway Hill, Lee Harvey Oswald
9 Dec 2013
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A group is given some samples or examples of products to discuss. May lead to people pleasing researchers (changing answers) One person rules the conversation (you might have some people not participating) Yes, no, in between (in between- not a definitive answer) 2)yes or no-: vague- how to measure feelings?-not using qualities our adjectives about how you feel, mike or professor-, appear and look --change in wording. Quantitative survey-at least 10 questions, interview at least 10 questionaires. One you do for real--that will be your solution. The ones you make up should support what you did. Hand in a blank survey - show what you did. Some kind of pie graph or bar chart. Focus group-list questions you had- key answers -key highlight answers for both of them. Marketing gets your pallete ready for something specific. Playing to what the audience is reacting to. Critics take back what they said about the film, and re-evaluate.
