CRM 2303 Lecture Notes - Lecture 11: Participant Observation, Quantitative Research, Structured Interview

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Terminology: qualitative research is a method of research designed to gather data of the lived experiences of the research subject, primarily achieved through in-depth personal experiences or understandings of social issues (pg. 189): quantitative research is a method of research that focuses on statistical procedures to assist in making sense of the numerical data collected; provides a numerical or statistical analysis of social issues (pg. 189): mixed methods research combines qualitative and quantitative research techniques into one study or a series of studies (pg. Interview is the interaction between researcher and subject in order to obtain information. Often occurs face-to-face but can be by skype, videoconference, phone call, or other method. It is a method of gathering data that is typically more common in qualitative research, which allows the researcher and respondent to come together in a conversational setting (pg.

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