ENG 1100 Lecture Notes - Lecture 6: Extrapolation, Dont

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People can"t agree with you unless they fully comprehend what you"re saying. Most powerful word in your argument, whether stated directly or implied, is. The reader does not like to be told things without a reason why. When you want people to be receptive to your line of reasoning, show them. Inconsistency in tone, presentation of material, facts, argument is associated with instability and flightiness: consistency, social proof. Align yourself with outside authorities to establish your own credibility and credibility of your ideas: comparisons. Relate your ideas to something the reader already accepts as true. Or relate your ideas to something the reader already understands: agitate and solve. Identify a problem, agitate the reader and offer a solution. Your credibility will depend upon your ability to demonstrate empathy with the reader as they confront the problem: glimpse the future. Extrapolate from the present in order to present likely future outcomes. Back up your claims to avoid looking foolish: address objections.

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