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Lecture 7

ENG1120 Lecture 7: rhetoric/persuasion
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1 Page
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Winter 2018

Department
English
Course Code
ENG 1120
Professor
Cory Sampson
Lecture
7

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Rhetoric
The art of persuasion
Aristotle identified 3 main forms of persuasion:
1. Logos
Logic or reason
Produces logical appeal
2. Ethos
Authority or tradition
Produces authoritative or credible appeal
3. Pathos
Emotion
Produces an emotional appeal
Logos and ethos are the most important for academic writing
How do we Appeal to Logos?
Through critically analyzing our primary text and presenting our findings in
a well- structured and logical argument
Readers should be able to follow our line of reasoning and there should
be no leaps in logic that defy comprehension
How do we Appeal to Ethos?
Placing our argument in relation to other credible scholars
Argue with or against those scholars, the important thing is to situate our
academic voices within a context that lends a certain credibility to what
we are saying, so that the authority of others lends us a degree of
authority
Appeals to Pathos Should be Avoided
Ungrounded and easily refuted
Reveal lazy thinking
Whereas appeal to logos are based in fact and appeals to ethos are
based on credible authority, appeals to pathos are often quite
ungrounded; as a result, they are easily refuted
Example of Pathos
Comparing Trump to Hitler
He is not a fascist
It portrays a lack of thought or consideration
Lose an opportunity for intelligent criticism
People engage in pathos because its easy and it makes people feel like
they are in an automatic position of the right
A strong argument can make an emotional appeal but it has to be based
in credibility but pathos still has no place in academic writing
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Description
Rhetoric The art of persuasion Aristotle identified 3 main forms of persuasion: 1. Logos Logic or reason Produces logical appeal 2. Ethos Authority or tradition Produces authoritative or credible appeal 3. Pathos Emotion Produces an emotional appeal Logos and ethos are the most important for academic writing How do we Appeal to Logos? Through critically analyzing our primary text and presenting our findings in a well- structured and logical argument Readers should be able to follow our line of reasoning and there should be no leaps in logic that defy comprehension How do we Appeal to Ethos? Placing our argument in relation to other credible scholars Argue with or against those scholars, the important thing is to situate our academic voices within a context that
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