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Lecture 7

ENG1120 Lecture 7: rhetoric/persuasion

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Cory Sampson

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Rhetoric The art of persuasion Aristotle identified 3 main forms of persuasion: 1. Logos Logic or reason Produces logical appeal 2. Ethos Authority or tradition Produces authoritative or credible appeal 3. Pathos Emotion Produces an emotional appeal Logos and ethos are the most important for academic writing How do we Appeal to Logos? Through critically analyzing our primary text and presenting our findings in a well- structured and logical argument Readers should be able to follow our line of reasoning and there should be no leaps in logic that defy comprehension How do we Appeal to Ethos? Placing our argument in relation to other credible scholars Argue with or against those scholars, the important thing is to situate our academic voices within a context that
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