ENG 1131 Lecture Notes - Lecture 5: Jargon
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Word choice: be specific and concrete, be gender neutral, understand the difference between connotative and denotative meanings. Using masculine third person singular pronoun to refer to both genders. Using man to refer to both genders. We need to find an it specialist immediately and he must have at least ten years experience. Understand the difference between connotative and denotative meaning. Denotative refers to the literal meaning of a word. Connotative refers to the range of implicit meanings associated with the word. Contrast: house vs. home vs hovel vs. shack vs. mansion. Avoid words whose connotative meanings create an inappropriate tone: