The postwar years brought prosperity and growth to North America
- the depression and war forced Canadians to postpone many events and
purchases ie: university due to drafting, marriage because the couldn’t hope
to support a family. It was difficult to buy a new car because factories were
producing tanks and trucks instead of cars
- War ending was like a dam bursting open (mid to late 1940s)
- The Marshall Plan (rebuild Europe – American funds to buy Canadian goods)
- Britain is declining – borderline bankrupt and suffered a lot of damage
A massive oil deposit was discovered in Leduc, AB
- Massive oil production
- Dwarfs all other oil discoveries to that date.
- Services sector (primary production, resource extraction, agriculture.
Secondary: transformative, manufacturing. Turchurie? Services)
Hundreds of thousands of immigrants entered in Canada in the post war years
- Most came from Europe (photo of Dutch immigrants headed to southern
- Many had fled communist dictatorship (from Poland, eastern Germany)
- Immediate post war years, thousands of “war brides” are going to arrive in
Canada from Britain, France, and Holland.
o Women who married men during the war, emigrate to Canada
Canada experienced a significant “baby boom” during the post war years.
- Contraceptive practice was fairly generalized in Canada, the promise of
prosperity and a better life for children lead to the baby boom.
- Birth rate had dropped in the 1930s/early 1940s cause everyone was putting
- Lots of children born in 1945 lived to see adulthood – mostly due to the intro
o They were more effective then
- Vaccines for childhood diseases like Polio
- Most powerful generation
- Center of social discourse
Children were the center of social discourse and were a significant force behind
- 1950s – what do children need/want/otherwise desire
o like a tidal wave – so powerful it moves society with it
- an era where you see marketing targeted at children as well as parents visa-
vis their children.
o Children have pocket money and become consumers
- Post war years are very CHILD CENTRED.
o Preoccupations of children were the center
o Discussions of parenting – parents urged to be more understanding of
their children, to be more affectionate, and to begin to treat them as
- The rise of adolescence The 1950s saw the rise of adolescence as a social construct
- You begin to see the rise of the notion
- Teenagers not viewed as “young adults” but as “big/older kids”
o Used to be expected to contribute to the family budget, not so much
They don’t actually NEED to send their kids out to work
anymore; they’re living a comfortable life.
Still the notion of caring for your children
- Introduction of the “allowance” in working/middle class households
- Teenagers expected to stay in school longer; high school degree became a
condition for a growing number of jobs. (Guarantee that they know how to
Women’s participation in