HSS 3332 Lecture Notes - Lecture 9: Process Theory, Observability, Theory Of Reasoned Action

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Theory trying to explain things or complex phenomenon based on a set of principles. Social scaffold the vehicle through which health technologies become more widely established. Social matrix- conceptual way of viewing a social scaffold. Has to be built in a way that can stand time. Social engineering pushed stem cell research by getting people involved, voters, superman speaking. When you want people to adopt new health technologies get elite professionals to supports such as the doctors. Try to work with people who are open to change and innovation. How is it communicated through the social network e. g diffusion of innovations theory. 1. a theory of planned behaviour based on the theory of reasoned action people have attitudes, beliefs that help motivate them to a certain behaviour. Always before a behaviour there is an intention. Behavioural beliefs- (cid:449)hat the perso(cid:374) holds to(cid:449)ards the (cid:271)elief of the out(cid:272)o(cid:373)e (cid:862)if i do this (cid:449)hat (cid:449)ill the out(cid:272)o(cid:373)e (cid:271)e(cid:863)

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