APA 2111 Lecture Notes - Lecture 7: Content Validity, Urban Renewal, Formative Assessment

• School: University of Ottawa
• Department: Human Kinetics
• Course: APA 2111
• Professor: Bradley Young

Document Summary

Main take-away themes regarding the effectiveness of mass media interventions. 3 strategies for strategically adapting a message. Research example of how to promote benefits. Vid o 1: participaction 1973 pub: on culpabilise les gens pcq ils sont moins en forme 30 ans au canada que . Vid o 2 : soccer en fauteuil elran : pr senter avec humour le manque de pa. Edi(cid:396)e(cid:272)tio(cid:374) de l(cid:859)i(cid:374)formation : comment faire pa, risques sant . Veut toucher le plus de personnes possible : community as target . Information environment : strat gies utilis es pour faire changement, motiver. Purposive attempts to inform, persuade and motivate a population using organized communication activities: change community-level perceptions (social norms, specific channels (broadcast, print, electronic media, internet, with/without supportive community activities. Requires interventions that reach large numbers of people at relatively low cost, using social marketing techniques. Focus on the benefits of consumers of adopting the product (daily moderate-intensity pa)