APA 2180 Lecture Notes - Lecture 7: Number One Electronic Switching System, Concurrent Validity, Convergent Validity
Document Summary
Quantitative research entails: the collection of numerical data, a deductive relationship between theory and research, a preference for the natural science approach to research (positivism, an objectivist conception of social reality. Concepts : independent or dependent variables, nominal and operational. The process of converting concepts into indicators or into specific questions in a questionnaire or an interview. Indicators: multiple for finer distinction: likert, multiple for different dimension. It does if it has: face validity, concurrent validity, construct validity, convergent validity. Criticisms: failure to distinguish between objects in the natural world and social phenomena, artificial and spurious sense of precision and accuracy, lack of ecological validity, reliance on instruments and measurements, static view of social life. Structured interviews are the interviews in which both questions and answers are structured. This is a true or real variation: variation attributed to the interviewer or the interviewing process describes variability due to error, errors are unwanted. They skew the data and thereby the findings.