APA 3113 Lecture 1: jan 15 event bidding
Document Summary
Being sanctioned at a sporting event is a good thing (recognized) Olympics in toronto some negative coalition building in other cities aren"t as effective or organized. Ex: bread not circuses convinced the ioc not to place the. Organization = more likely to be successful. Events don"t divert funds in canada governments don"t fund the whole event: cant get more than 50% government funding for event, the funds are for stuff that the government will use after (roads, infrastructure, etc. ) May not bid to win: to learn what your weaknesses are, to get your name out there, spend less money to have name attached to the olympics. Bid: a politico-economic competition local public sector applications. Enhanced likelihood of success based on: driven by political reasons, not detailed, objective analyses, image synergy, media profile, low financial costs, potential. No country can pay for the media attention that the olympics.