APA 3123 Lecture 5: role of the reader

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Flexible system of signification: one line may have different meanings (signifier and signified creating the sign are undetermined with many meanings) Open text (many meanings) interpretation is part of its generative process. Levi-strauss is referencing the idea of the crystal. Idea that were bound to the text and the structures that are inherited in it. Depending on how hard the audience is paying attention and will make sense of it is only as far as the meaning will go. We need to rethink communication of a sender and receiver. The perfect equation cant be an isolated unit. Idea that to make a text communicative (with meaning) there has to be an assumption by the author. The reader is, to a certain extent, passive and will follow along a certain path. We have simple types of texts, its telling a story and its clear. What the author or text cant control is the audience person feels.

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