APA 3123 Lecture Notes - Lecture 4: Sidney Crosby, Neoliberalism, Tim Hortons

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Work departs from classic definition of myth. Myth = sacred narrative believe to be true. Barthes considers myth from a secular perspective. Myth has capacity to naturalize history, to offer a way of understanding social conditions and cultural life as already complete, evolved, natural . Belief can impact us in profound ways. Myths are presented in a way that is natural, not shaped by politics, etc. of today. Ex: girls playing sport need to understand the history of the topic before you can see how it is being shaped today. De-naturalize life processes that have gone relatively unquestioned before because of innate guises. Example: american dream/myth of rags to riches. The majority of americans will never reach it and rise above. Came from a rough background (poverty, abuse, weight. Ex: oprah winfrey neoliberal conservative governments judgment) and has become one of the wealthiest and most powerful people in the world.

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