PHI 1101 Lecture Notes - Lecture 3: Stanley Milgram, Availability Heuristic, Ingroups And Outgroups
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Availability heuristic: we also tend to be more focused on what is more prevalent in your mind/life lately. Negativity bias: human beings tend to focus on the negative. Product of something evolutionary; when life was rougher this was a good thing and this carried on. We are more prone to feel the pressure of someone saying nobody likes that rather than. When connecting the availability heuristic and negativity: watching the news that is negative. Loss subversion: we are more motivated to not have a loss than to gain something. An experiment: they set a roulette and stop people and say i"ll give you you can keep that money or you can spill the wheel and if it lands on red than you get . Once you have something than we don"t want to lose, more motivated to not losing rather than gaining. Powerful motivation tool: tell people that they are going to lose something.