Jan. 24, 2014
Survey Research and Sampling
• Amajor method of quantitative research
• Used in CSL or Political Science group research project
• Advantages - test political science theories, what people believe, etc.
• Disadvantages – inability to collect the desires sample, etc.
-World Values Surveys (different countries, Canada, etc.)
-survey research in Russia
Research question and/or hypothesis
o Examples: How confident are Canadians about the federal government?
o Canadians have high confidence about the government.
Type of survey
Population and Sample
Population: all cases about which one seeks knowledge
o Population of Canada (35 million)
o University of Ottawa students
Sample: people/elements selected for investigation o Sample of Canadians
o Sample of University of Ottawa students
o Primarily used in survey research
Representative sample: a sample containing the essential characteristics of the population
Probability sample: a sample selected using a random process such that each element in
the population has a known probability of being selected
Weight: makes a sample representative when there are small deviations
o Example: many samples in World Values Surveys
o Participants/respondents are selected based on their convenient availability
Ex: students in this class
o The researcher makes contact with some individuals, who in turn provide contacts
for other participants
Ex: sometimes students who participate in survey studies are asked on come up
with the names of some non-students who may be willing to participate
o Non-random selection of participants/respo