PSY 2110 Lecture Notes - Lecture 5: Impression Formation, High High, Social Cognition

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Use existing schemas and make a conclusion on who they are. You look at them as a whole and then develop a rapid view on who they are. Assumes that they have all the characteristics of the same person that has that one characteristic. Warm condition will positively affect the impression formation. Believes that we rationally add up aspects of the person. Research shows that we are not that rational. I(cid:374) realit(cid:455) (cid:449)e are (cid:374)ot a(cid:272)tuall(cid:455) ratio(cid:374)al, (cid:449)e do(cid:374)"t do this. That some traits have more importance than others (the first things you notice usually) primacy. Once we have formed an impression we believe that its accurate so we pay less attention to subsequent information (stronger in people that find the need for closure) Negativity effect negative things have a stronger weight than positives. When we hear things a(cid:271)out people (cid:449)e do(cid:374)"t k(cid:374)o(cid:449) it has a stro(cid:374)g i(cid:373)pa(cid:272)t o(cid:374) our i(cid:373)pressio(cid:374)

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