PSY 2110 Lecture Notes - Lecture 7: Social Comparison Theory, Parking Meter, Tim Hortons

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A change in behaviour: want to in uence people intentionally or unintentionally. It might not accompany a change in attitudes though. There are three main types : conformity change in response to social norms. No real pressure, just notice what other people are doing and will do it: compliance change in response to a direct request, obedience change in response to a command or order. Social norms : rules indicting how people are expected to behave in a speci c situation, they can be . Injunctive how should people behave: more aware of the reasons why. Why do we have norms: to regulate social interactions make behaviour consistent and predictable, to prevent social chaos, to provide automatic guides for behaviour. Very useful if we follow blindly without asking questions, we could develop some bad behaviours. Groups can have norms too: friend groups, study groups, school clubs, etc. Can be done through asking them why they are doing it or teasing.

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