SOC 2151 Lecture Notes - Lecture 11: Cultural Imperialism, Mcdonaldization, Glocalization

• School: University of Ottawa
• Department: Sociology
• Course: SOC 2151
• Professor: Aline A Coutinho

Document Summary

Cultural differentialism: cultures have very rigid and solid barriers. When they meet with each other, we can perceive a clash between them and a form of cultural conflict because they cannot mingle with each other: civilizational clashes: The global culture model focuses on mass media-based culture and how it poses a threat to national cultures and identities. Prioritize the cultural over the political and economic. Rq: how national identities can survive an emerging global culture": the world culture theory: Spread of global models: isomorphism (organizational uniformity). Mcdonaldization, disneyization, ebayization: the notion of cultural imperialism: The imposition of one of more cultures that destroy local culture. Cultural identities (self and communal definitions based around differentiations): localized, fragile. Hybridization: definition: mixing cultures; integration of the global and the local, new and constant cultural forms and identities; unique combinations. Definition of glocalization: interpenetration of the global and the local resulting in unique outcomes: integration and fragmentation, globalization and territorialization.