SOC 3116 Lecture Notes - Lecture 6: Media Create, Super Bowl, Technological Determinism
14 Oct 2018
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Document Summary
Our consumption of news and information is shaped in certain ways. The framing of the story - narrative cues that help us make sense in what we hear and read: normal part of communication, certain stories are typically framed in the same way. Stories about crime have the frame of fear, fear being implicit in stories about crimes. Represent 80% of the consumers draw the same conclusions based on their reading of a text. We don"t tend to realize that we are responding to cues: ie: stereotypes are implicit. The lesson is that even when you work on your own and a lot of the times you are doing the same as everyone else without even noticing. This happens implicitly (drawing the same conclusions implicitly 80% of the time) Must be mindful of assumptions we are making. Arrises in the context of learning of how to interpret text and engage media. News are presented as the truth, and unquestionable.
