FEM 3100 Lecture Notes - Lecture 9: Hugh Hefner, Hegemonic Masculinity, Masculinity

• School: University of Ottawa
• Department: Women's Studies
• Course: FEM 3100
• Professor: Fiona Jeffries

Document Summary

Gill et al. , body projects and the regulation of normative masculinity. Why do images matter: captivating and oppressive, encourage us to think and have a sense of desire, surfaces are closed off at the same time: difficult to interpret in various and different ways. Humans are visual, we live in a society based on what is seen. Evolutionary biologist theory that men are naturally more visual: link between testosterone and visuality. Last few decades: massive uptake of masculine bodies (quantitative and qualitatively: the way in which images are presented has changed. Changing class structures: ontological insecurity: body and class are disconnected, identity of class is usually shown through the body, class isn"t as easily distinguished anymore- therefore we find another means to identify ourselves. Representation of the male body and masculinity has changed. Erosion of grand political narratives and the rise of individualism. Capitalist culture which run on consumer model focuses on constantly expanding economy which means expanding the audience.