ANT208H5 Lecture Notes - Participant Observation, Emic And Etic, Culture Shock

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9 May 2013
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Anthropology of media, anthropology of art; visual anthropology. Refers to the work done of cultural studies. For example work by hall and fiske that focuses on disperse theories. What are the social purposes of popular culture: to communicate ideas of our societies, of ourselves, what we think of our world. What ideas about society and culture are communicated, and how? (ideas, ideologies, social norms, identities) Reception: power of media // agency of consumers" or audience: what is the power of relationships, someone is producing and shaping these attitudes that we have. Can and is constructed and negotiated by society. A people"s way of life; included all spheres of life, which are interconnected (holistic approach: for example social, economic, political etc, holistic approach understanding aspects of life and how they all connect. Learned and shared ways of thinking and behaving : our ideas, the way we behave is a learned and shared within a society.

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