BIO375H5 Lecture Notes - Lecture 2: Polyclonal Antibodies, Monoclonal Antibody, Bevacizumab
Document Summary
Can use the animal for experiment: drugs: antibodies belong to this category. In-vitro vs. in-vivo: medical device products (two different types in the market today): Commodity products: low profit margins, high customer price sensitivity, not new. Differentiated products: high profit margins, low customer price sensitivity. Are commodity products always bad (in business context) compared to differentiated products: no. Compensate the low profit margin by more quantities sold: diagnostics. Small scale companies: try to focus on research. In-between small scale and large scale: focus more on marketing, manufacturing, and distribution, the major players in the medical biotechnology industry: Manufacturers: licencing, porter five forces model: Industry rivalry influence: your model must be competitive in the market, biomedical devices industry: (assumption- new differentiated products) Buyer"s influence: medium (in the future, this can be high) Cover costs + additional money: additional money = profit. Return on investment (roi): (gain from investment cost of investment)/cost of investment.
