CCT109H5 Lecture Notes - Visual Rhetoric, Visual Literacy, Universal Grammar
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CCT109H5 Full Course Notes
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Agenda visual module: visual media in history symbols & icons, print and the reification of text, visual literacy and rhetoric, form, content & the role of technology. 3 core themes: media and technology actively transform content visual media is powerful, visual artists try to dramatize an idea or feelings into a physical manifestation, visual media have politics (are political) Writing is among the greatest inventions in human history, perhaps the greatest invention. Something that stands for or suggests something else by reason of relationship, association convention or accidental resemblance, especially: a visible sign of something invisible. Purpose of writing: urge for immortality, predict the future, identity or property marker, accounting, expression, teaching, ceremonial purposes, self-reflection. Wells writing puts agreements, laws, commandments on record. It made the growth of states larger than the old city states possible. The command of the priest or king and his seal could go far beyond his sight and voice and could survive his death .