CCT109H5 Lecture V Tuesday, May 21, 2013
Week 3 Class 5
Module 2: Print Culture From Reformations to Democracies
THE PRINTING PRESS
"Yahoo takes big leap with $1.1 Billion deal for Tumblr."
Commodification: content, audiences, and labour
Example The Simpson
ICTs and new media have intensified commodification. Based on the fact that social
media can scout out your interest easier.
Cultural appropriation: relationship between production and consumption of music
Transition from oral culture to print culture....
Not just about paper or printing press, but rather what it enables us to do
Print carries the individuating power of the phonetic alphabet much further than the
manuscript culture could ever do. Print if the technology of individualism.
How do we read? In front of a book reading a book in silence, which is different from
Social Epistemology - the "mental equipment" which people use to imagine forms of
community. How do we know that we know?
Changes to Social Epistemology Philosophy -Science -Government- Journalism
Religion is the book
Clerics/Priests charged with sacred duty of interpreting the word of God
Literate clergy versus illiterate massses
Latin versus Vernacular (Everyday language)
Language as emanations of reality, not representations
Parchment versus Papyrus
Exclusive to Egypt's Nile Delta region
Centralized production to the Roman bureaucracy
Massive decline in papyrus imports following collapse of Roman Empire