CCT109H5 Lecture IV 999831240
Oral cultures and public spheres
ICTs and the production of particular social orders: inherent belief that ICTs advance the
moral order of society.
Technological SublimeL capacity to transcend time/space through ICTS as social
progress, progress thus rooted in human domination over nature
Social history of ICTs emphasize the social, political, economic contexts of emerging
The telephone in Canada: political economy of communication
How "free" is culture? (Lessig. 2004)
What happens to oral/aural culture with commodification and ownership of culture
Part 1 Commodification (explain commodification in detail,)
Commodification in communications studies
Commodification in New Media
Part 2 "The most important six seconds in music" (20 Minute Video)
Understanding Commodification: Starting Points
Can of Campbell's soup
Social expectations for a product
But, how can we understand media commodities. Is a television show really the same as
a can of soup?
Commodify both media and materials (Laptops, cellphones etc)
Why is Commodification Important? Production of commodities ties into larger discussions of capitalism and consumer
culture and therefore how society ought to be organized based around production of
material goods (Lury, 2011)
How we organize ourselves objects and material media
Commodites (both its production and consumption) are essential to the production and
maintenance of societies. We are dependent upon material culture to survive and enrich
New media brought forth an increasingly sophisticated capacity for commodification and
in turn control over culture.
Legal frameworks are instrumental to the product of culture
Commodity: A product typically produced by human labour and offered for sale on a
market. Arises from a wide range of social needs, both physical, mental, emotion and
Commodification: The process of transforming something valued for its uses into
marketable products that are valued for what they can bring in exchange
E.g. turning you family history into a book or film.
Commodification as the process of transforming use values into exchange value.
Different than commercialization (Advertising)
Commodification and Communication Studies
Commodification technologies contribute to the general processes of commodification
E.g. ICTs for expanding production (Just in Time Model) dist