CCT109H5 Lecture 4.docx

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University of Toronto Mississauga
Communication, Culture and Technology

CCT109H5 Lecture IV 999831240 Last Class  Oral cultures and public spheres  ICTs and the production of particular social orders: inherent belief that ICTs advance the moral order of society.  Technological SublimeL capacity to transcend time/space through ICTS as social progress, progress thus rooted in human domination over nature  Social history of ICTs emphasize the social, political, economic contexts of emerging technologies  The telephone in Canada: political economy of communication Today:  How "free" is culture? (Lessig. 2004)  What happens to oral/aural culture with commodification and ownership of culture  Part 1 Commodification (explain commodification in detail,)  Commodification in communications studies  Commodification in New Media  Part 2 "The most important six seconds in music" (20 Minute Video) Understanding Commodification: Starting Points  Can of Campbell's soup  Social expectations for a product  But, how can we understand media commodities. Is a television show really the same as a can of soup?  Commodify both media and materials (Laptops, cellphones etc) Why is Commodification Important?  Production of commodities ties into larger discussions of capitalism and consumer culture and therefore how society ought to be organized based around production of material goods (Lury, 2011)  How we organize ourselves objects and material media  Commodites (both its production and consumption) are essential to the production and maintenance of societies. We are dependent upon material culture to survive and enrich our lives.  New media brought forth an increasingly sophisticated capacity for commodification and in turn control over culture.  Legal frameworks are instrumental to the product of culture Defining Commodification  Commodity: A product typically produced by human labour and offered for sale on a market. Arises from a wide range of social needs, both physical, mental, emotion and cultural  Commodification: The process of transforming something valued for its uses into marketable products that are valued for what they can bring in exchange  E.g. turning you family history into a book or film.  Commodification as the process of transforming use values into exchange value. Different than commercialization (Advertising) Commodification and Communication Studies  Commodification technologies contribute to the general processes of commodification  E.g. ICTs for expanding production (Just in Time Model) dist
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