CCT204H5 Lecture 2: SYMBOLIC AND VISUAL COMMUNICATION (PT. 2) (09-18-18)

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT204H5
• Professor: Sheeraz Wania

Document Summary

Realize that everything connects to everything else(cid:863) - leonardo da vinci. Bla(cid:374)(cid:272) logo (cid:449)ith sta(cid:396) of da(cid:448)id (cid:894)musli(cid:373) (cid:272)ou(cid:374)t(cid:396)y did(cid:374)"t (cid:449)a(cid:374)t asso(cid:272)iatio(cid:374) (cid:449)ith. Round shapes: e. g. nike logo, syntactic: structure of shape depicts arc of movement, meaning: semantic association with flight, victory, speed because nike is winged. Noise: anything that hinders or impacts intended interpretation of message, e. g. red cross logos. In middle east, use red crescent because more highly recognized. In iran, use red lion because red crescent associated with opposing sect of islam than national majority: using red cross symbol would be uninterpretable by middle eastern citizens cultural noise blocks interpretation. Drawings made from models purely rely on observation: e. g. if asked to draw elephant, will always draw giant trunk --> key generalization association with elephant, may or may not draw tusks, ears, small tail, wrinkles, giant body, etc. Problem definition: analyzes all elements of problem, specifies all requirements of successful solution, 2.