CCT208H5 Lecture Notes - Lecture 2: Package Tour, Symbolic Interactionism, Deductive Reasoning

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Quantitative approaches: developed by auguste conte, positivism: 1. Qualitative vs quantitative: qualitative-inductive approach, researchers start with the social world then develop a theory that is consistent with what they see ex. On vacation you use guide books as a reference, not a fixed itinerary: quantitative- deductive approach, researchers begin with a theory then test the theory in the world ex. On vacation, you have a package tour with a fixed itinerary. Mixed methods: combination of qualitative and quantitative approaches, researchers will be influenced by a bias. Generic social processes: acquiring perspectives, achieving identity, doing activity, developing relationships, experiencing emotionality, achieving linguistic fluency. Impression management: helps researchers with the scope of the research project, expands their analysis. Implications: need an ontological and epistemological stance, literature review. What is ontology: nature of being, of reality, what is happening in the world, branch of western philosophy called metaphysics.

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