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Lecture 8

CCT208H5 Lecture Notes - Lecture 8: Uk Data Archive, Structured Interview, Recreational Drug UsePremium

by
4 pages101 viewsSummer 2018

Department
Communication, Culture and Technology
Course Code
CCT208H5
Professor
Divya Maharajh
Lecture
8

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Week 6, Class 8
Conducting Interviews and Focus Groups
Interviews
o Basic definition: a conversation between a researcher (someone who wishes to gain
information about a subject) and an informant (someone who presumably has
information of interest on the subject)
Observation:
Present
Actions
Context
Seeing
Interviews:
Past and present
Attitudes
Motivations
Hearing and probing
Survey Interview
o A.k.a. structured interview; quantitative research method
o Different from qualitative interviews
Standard set/sequence of questions
Neutral interviewer
Interviewer reads questions exactly as written, rather than giving out
self-administered surveys
Mostly close-ended questions
Qualitative Interviews
o Flexibility in sequence and type of questions
o Interviewer is active part of exchange
o Mostly open-ended questions
o Analysis of transcripts is not statistical
o Types:
Often overlap with one another
Each type can vary in level of structure
Structure determines format questions:
o Structured: formal interview schedule
o Semi-structured: basic questions; expected to probe
o Unstructured: no questions (but perhaps list of key
concerns/topics for address)
Qualitative Conceptualizing
o Qualitative Approach:
RQ: How do young people feel about media which depicts recreational drug
use?
Talk to addicts, dealers, programme regulators, etc.
Monitoring & Action/Measuring
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