CCT210H5 Lecture Notes - Lecture 2: Stop Sign, Institute For Operations Research And The Management Sciences, Connotation
16 Sep 2017
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A science which studies the role of signs as part of social life. Concerned not only with communication but also with the construction and maintenance of reality. (chandler, semiotics for beginners) It is the way we understand the world. Helps us not to take "reality" for granted as something having a purely objective existence which is independent of human interpretation. Assist to become more aware of reality. Ex. the word tree may be different than other languages but the meaning/sign behind it is the same. Help with creative practice (academic and professional) Help make sense of messages you receive (ads, propaganda, pop culture, art) Contains signifier and signified. something visual and auditory that has a cultural meaning. The kinds of meanings that can potentially be extracted from representation. Example: image - thought bubble (or cloud) with an active light bulb inside. Thought clouds or bubbles are well known conventions in comic books that stand in for the.
