CCT210H5 Lecture 7: Lecture 7

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Television mainly reinforces already established lifestyles and ideologies. It is rarely innovative: however, it can be a doubled bind, where it can provide social change (ex. War images on tv that led to huge riots to stop the vietnam war) It functions as a social text which guides, entertain and informs our society: television is considered as a cultural agent. It provokes various meanings, serving dominant interests in society: baudrillard argues that a passive sense happens when watching tv, in which we are in a comma state where images are presented to us. Through this reality which is encoded, it produces signs. Usually, the hero is a middle-class and white. However, the villain and villainess are also shown in extreme close-up (ecu). This way, they portray an ideal mortality to follow or what is considered ideal: editing: heroes are given more time on the screen than villains, and more shots, level three / ideology: individualism, patriarchy, race, materialism, capitalism (ex.

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