CCT210H5 Lecture Notes - Lecture 4: Digital Image, Heteroglossia, Semiosis
6 Dec 2017
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Modality and realism: modality: the reality status claimed or according to a sign, text, genre, modality judgement: making sense of the text we see. We make a modality judgement of the text we are looking at (ex. We perceive some things as being more realistic than others: things do not exist independently of the sign systems which we use. Reality is created by the media seem simple to represent it. Someone takes a news story, writes about it, and presents it in the news. This is how reality is perceived to us): therefore, texts represented in the media are edited, and then presented to the viewer. Invisible editing also exists in media representations, presenting new realities (ex. We buy into these certain codes of invisible editing and transformations. Social semiotics: the truth is a construct of semiosis (signs, texts, symbols), and such the truth are of particular social group, arising from values and beliefs of that group.
