CCT210H5 Lecture Notes - Daniel Chandler, Leon Trotsky, Stock Footage
Document Summary
Draws on the issue of how hip hop started out one way and then turned into a business, and, essentially, the values of the genre faded. It went from djing, mc-ing, breakdancing and graffiti-writing to product-pushing. Intertextuality the allusion of a text to some other text. Magazines: idea of putting a random series of advertisements and stories together because they are. Meant to be together and this is the message you want to get across to the intended audience. Narrative according to danesi, intertextuality in narrative, or the telling of a story that mirrors reality, is the idea that one narrative text will always allude or refer to another narrative text by. Example: george orwell"s, animal farm can be mapped and directly compared to the war criminals. Memorable frames of video footage on the news that most viewers will take as a reality, rather than question the whereabouts of these scenes and when they actually took place.