CCT225H5 Lecture 3: Information Systems

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Communication, Culture and Technology

Intro to information Systems Lecture 3 Apple Buyer power- weak -switching power can’t use apps on windows for ex. can only us on iPad as an individual consumer if you boycott their product it wouldn’t make much of a difference b/c lots of people like it Supplier Power- Threats of subs+services- minimized the threat by creating hardware + software that work together ecosystem of software that communicate with all apple devices (icloud) brand- 87% loyalty people keep buying it porter- generic strategy -apple’s iPad romantic thinker- look at the beauty of the product exclusivity generic S 2 dimension : 1- how are you seeking for competitive Adv- differentiation(features buyers put value on) or cost leader (must be in one of these 2 categories) 2. broad market or subset Apples comes down to branding Company Strategic focus (both depend on looking at data b/w suppliers or customers) Supply chain management: -managing the flows among stages in supply chain (get product at good time + cost) 4 basic components :1. strategy -how are you meeting customer demand who deliver what we need 3.Operation-schedule for production activities 4.Logistics- product delivery process Software exists now to manage the above -porters 5 forces of sq
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