CCT316H5 Lecture Notes - Lecture 2: Asian Americans, Class Discrimination, Consumerism

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT316H5
• Professor: Neil Narine

Document Summary

This is the marketplace of images and representations. Powerful companies control the symbolic economy, meaning they can also shape opinions, create stereotypes. Sells products but also values, love, sex, success. People thi(cid:374)k ads do(cid:374)(cid:859)t ha(cid:448)e a(cid:374) effe(cid:272)t o(cid:374) the(cid:373) or i(cid:374)flue(cid:374)(cid:272)ed (cid:271)y the(cid:373), this is (cid:449)hat gi(cid:448)es ads power. Advertising makes people feel uncomfortable in their own lives and skin. (cid:862)you(cid:859)re (cid:374)ot okay the (cid:449)ay you are(cid:863), ad(cid:448)ertisi(cid:374)g is desig(cid:374)ed to ge(cid:374)erate self (cid:272)risis a(cid:374)d dou(cid:271)ts. O(cid:374)e (cid:373)essage you (cid:449)o(cid:374)(cid:859)t e(cid:448)er hear is (cid:862)you(cid:859)re okay, you do(cid:374)(cid:859)t (cid:374)eed a(cid:374)ythi(cid:374)g, just (cid:271)e you(cid:863) People constantly compare themsel(cid:448)es to the ads they(cid:859)(cid:448)e see(cid:374) their (cid:449)hole li(cid:448)es, are hau(cid:374)ted by how they look, inner conflict with themselves. There is a competition to control the visual environment. There is a competition for our attention. If advertisers succeed, our eyes will rest on the ads (cid:862) a(cid:272)e(cid:863) i(cid:374) the y(cid:373)(cid:271)oli(cid:272) e(cid:272)o(cid:374)o(cid:373)y.