CCT316H5 Lecture Notes - Shoe Polish
20 Aug 2013
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Document Summary
The first national campaign was for a shoe polish in england in. Socio historical factors make and made advertising a feature of the 1820"s everyday life over 2 centuries. Before the revolution, land was the primary and really on source of income. People moved into cities to wqork into factories, causing mass. Mass production needed consumers to buy products in order to sustain the system and workflow of life this was essentially a form of mass democratization. Because of migration and displacement people suffered a loss of. Causing a crisis of uniqueness and individuality and their. There was no real meaning to anything or to work and the bigger direct connection to land, work, and trade this caused a strong homogenization of workers where. Workers divorced them selves from self sustaining. People needed to be convinced of a new meaning of life. Ads are a way of making things and products meaningful to us.
