CCT316 - September 17th, 2012 - .doc

3 Pages
175 Views
Unlock Document

Department
Communication, Culture and Technology
Course
CCT316H5
Professor
Neil Narine
Semester
Fall

Description
Selling (with) Race Agenda: - Ads AS Communication (Ads play a huge role in communication culture) - “race” in relation to advertising - the MELTING POT thesis - Watts & Orbe’s “Whassup” Why are ADS SO IMPORTANT? - financial ECONOMY - symbolic economy and reason – Powerful companies control the symbolic economy, meaning they can also shape opinions and create stereotypes - Advertising teaches us that happiness can be bought, *The average American pays attention to about 1500 ads a day *advertising as a tool of socialization *advertising increasingly became apart of everyone’s social-visual experience * advertising has helped in a sense create extra leisure time *the function of advertising became the PRODUCTION *advertising is designed to create an INNER conflict with the SELF YouTube Video – The Ad & The Ego The Symbolic Economy - there is a competition to control the visual environment - However there is NO competition for OUR attention “Race” in the SYMBOLIC ECONOMY - the essential logic behind CAPITALISM is that is promotes an opening of the economy of signs, but it is still immerses in a social context of CLASSISM and RACISM - the ONE who controls the means of production heavily regulates the exchange of and between signs within a SYMBOLIC eonomy that’s pushed and rigged in their favor – WHAT DOES THIS MEAN though? Diversity of POPULATION = new strategies for ADVERTISERS - largest growth rates in the US continent - minorities represent that MAJORITY of the population base in places like MIAMI & L.A -
More Less

Related notes for CCT316H5

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit