CCT316 - September 24h, 2012 - .doc

3 Pages
203 Views
Unlock Document

Department
Communication, Culture and Technology
Course
CCT316H5
Professor
Neil Narine
Semester
Fall

Description
Beer – A Case Study // Know this for midterm - Tecate & Budweiser “Finally a cold latina” – making reference to all beer are like women (objectification) **The Budweiser Campaign* Thesis: racism now operates in subtle ways (According to Watts & Orbe) - Advertising and “Mass culture” perpetuate that there is pleasure to be found in racism ex: “Whassup” - traditional white supremacy is OUT - the real fun in mainstream popular culture is found with contact The Budweiser Campaign : - being authentic isn’t represented nor the concern of the ad - making fun of African Americans is more acknowledged and made MAINSTREAM (Hooks, 343) - the true and actual nature of a group and this instance, African Americans are unimportant to advertisers - the repetition and reproducibility of certain sayings like “WASSSUP” is the goal Sept 24 Agenda Sex vs Gthder Earlt 20 Century Ads Ritualized Roles Killing us Softly Marlboro Man *Sex VS Gender Sex: Anatomy which is biologically determined Gender: socially & culturally determined. We adopts being masculine or feminine based on social cues and norms We are taught to be a gender that corresponds with our bodies. Ads - Have no interest in being ACCURATE but more in being appealing and provocative - Based on ideal forms - Depi
More Less

Related notes for CCT316H5

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit