CCT316H5 Lecture Notes - Lecture 10: Nationstates, The Boys Club, Homophily

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The transnational promotional class and the circulation of value(s), melissa aronczyk. Nation branding (cid:862)a p(cid:396)oje(cid:272)t desig(cid:374)ed to shift glo(cid:271)al elite opi(cid:374)io(cid:374) a(cid:374)d (cid:373)itigate do(cid:373)esti(cid:272) (cid:272)o(cid:374)te(cid:374)tio(cid:374) a(cid:271)out li(cid:271)(cid:455)a(cid:859)s politi(cid:272)al sta(cid:271)ilit(cid:455), t(cid:396)ade a(cid:374)d i(cid:374)(cid:448)est(cid:373)e(cid:374)t (cid:272)apa(cid:272)it(cid:455), a(cid:374)d (cid:272)ultu(cid:396)al ho(cid:373)ophil(cid:455), mo(cid:374)ito(cid:396)(cid:859)s (cid:449)o(cid:396)k i(cid:374) Libya can be understood as part of a broader phenomenon known as nation branding. In this version of global nationalism, national identity is put forward not only as a source of legitimacy, recognition, and value, but as actually responsible for a nation-state(cid:859)s (cid:272)ontinued legitimacy, recognition and value. In the hands of the tpc, national culture becomes a key explanatory variable for the nation- state(cid:859)s a(cid:271)ilit(cid:455) to (cid:396)e(cid:373)ai(cid:374) (cid:396)ele(cid:448)a(cid:374)t i(cid:374) the t(cid:449)e(cid:374)t(cid:455)-first century. (163) Insight was to expand this idea to the nation as a whole. The vanishing act: as (cid:449)e ha(cid:448)e see(cid:374), (cid:373)e(cid:373)(cid:271)e(cid:396)s of the t(cid:396)a(cid:374)s(cid:374)atio(cid:374)al p(cid:396)o(cid:373)otio(cid:374)al (cid:272)lass [ ] a(cid:396)e e(cid:374)gaged i(cid:374) the a(cid:272)ti(cid:448)e creation of global opinion, which functions as a source of discipline at the domestic level.

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