CCT322H5 Lecture Notes - Lecture 2: Rolex, Google Search, Market Segmentation
7 Apr 2017
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Dev basu = former utsc student, own business, 40 employees. Business plan- the way you do things. Marketing plan , what to think about first. Before thinking of the product, need to know who their audience is. Target market segmentation, what problems they have, and how it can be solved. Tim it"s my fault , we"ve told you you can buy things with no money, no money down, no payments for 6 month, etc. To see what older people think of people our age (millennial) We have to deal with other things that older people didn"t have to deal with - stress, health,overwhelming amount of info from tech. Blackberry, changed their target market segmentation, from older business people to younger kids thus the reason they failed. Rolex vs timex= no one in this class has a rolex but there are people have a. Timex, doesn"t mean that rolex isn"t successful, each company has their own segmentation.
