CCT322H5 Lecture Notes - Lecture 10: Search Engine Optimization, Voice Search, Amazon Echo
20 Apr 2016
School
Department
Course
Professor
Document Summary
How we can use data in marketing to make more personal experiences. First job (and venture he sold) selling pirated video games. Employee- intrapreneuer entrepreneur: intrapreneur: turns ideas into reality, employee within a company who is allowed to be an entrepreneur with a companies money. Timeline of powered by search: 2009- no clients, 1 staff, 2011-2012- 400,000 revenue, 3 staff, 2012-2013- profit hot 50 award, deloitte impact award, 2014- branham 300, inboundto, 2015- now- pbs manager, inboundcon 2, 5th fastest growing company. Job opportunities: billion industry, seo (search engine optimization) is recession proof, create content and find best quality info, demand out weights supply for seo or paid search specialist, gm. With there advertising dollars, don"t increase spending. Shift debt to creditors and write off debt. Stop with mass media that cannot be measured well (tv, radio) Put money into search cause they can measure results. You can measure everything in digital: salaries.
