CCT336H5 Lecture Notes - Lecture 10: Web Design, Meh, Visual Gag

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Ct336 lecture 10: going viral and making money (11-23-20) Driving traffic through social media: how do you leverage social media to popularize content, built it, they won"t necessarily come, market is flooded now, need to be deliberate in marketing to stand out. Packaging: kiss simple messages, easily digested, easily shared works, attention spans are increasingly short if message isn"t clear and quick, wont easily be shared if you have to explain a joke, its failed already. Twiter: hashtags and folksonomies how do they come into being, how do you get people to follow you? who are you , voice, tone, point of view people follow consistency, authenticity, value. Tumblr and instagram: good for visual content sharing so good comic location, being good citizen helps if people follow/share your stuff, return the favour intensely social spaces sharing expected and encouraged. Reddit: popular for sharing specific timely items can spread rapidly in the right subreddit, an ama can build/stoke a fanbase.

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