CCT352H5 Lecture Notes - Lecture 3: Letterpress Printing, Chris Ware, Chromolithography
16 Nov 2018
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Document Summary
Artist could integrate image and lettering into one design - art poster. Letterpress style - printer was in charge of both; metal type, hand-operated press. As job printers faced increased competition from chromolithographs they introduced innovations into the traditional letterpress printing technology in the 1880-1900s. Trompe-l" il - trick of the eye; things created on 2d surface to look 3-dimensional. Panel compositions constructed of straight and curved printer"s rules (bend lead to make curves to get particular shapes and spirals) Illusionistic devices such as curled edges, folded banners, pierced strips, and torn edges. Fancy typefaces, but there are not hand drawn like chromolithography. They are cast in metal, sometimes draw in wood. Book covers - the acme novelty company. Different and outdated - inspired by 1880s and 1890s. Banners float between things, circles with text inside, text gradually gets bigger. Artistic printing also influenced package design with its incorporation of panels, illusionistic effects and decorative borders.
