CCT356H5 Lecture Notes - Linkedin, Microblogging, Long Tail
12 May 2013
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Document Summary
Individuals are social, organizations not as much makes for a potentially complicated relationship. Increasingly, organizations that don"t join the conversation are at the mercy of it. Crosslink don"t just post to one medium, ensure and build links to others. Stratten"s approach be awesome (and encourage even those on the lower end of the totem pole to be so point of contact ispeople make the difference. ) Creating links, collections and connections with ease. Embedded buttons (like/share/reddit/rss/etc. ) increasingly default in most cmss, allowing for easy sharing by readers. User-submitted content with up/down voting by user population. Quick scan of what"s trending/hot on internet. Reddit gaining in popularity at present partially due to nature of historical audience. A mix of aggregation and social sharing. Stumble button scrolls through categories of sites based on user preferences and like/dislike ratings of stumblers. Can be good for reaching out to like-minded readers who might not otherwise find you. Free publication platform for photo, audio, video content.
